浅议网络评论对网络舆论的影响.pdfVIP

目 录 摘 要···················································································I ABSTRACT ···········································································II 1 绪 论 1.1 研究的目的和意义···························································(1) 1.2 研究方法 ······································································(3) 2 网络舆论 2.1 网络舆论的形成·····························································(4) 2.2 网络舆论的定义及其特征··················································(4) 2.3 网络舆论对社会的影响·····················································(5) 3 网络评论 3.1 网络评论的兴起·····························································(7) 3.2 网络评论的基本特点························································(7) 3.3 网络评论的基本类型························································(8) 3.4 网络评论的局限性···························································(8) 4 网络评论在网络舆论中的作用和影响 4.1 网络评论在网络舆论中的作用···········································(10) 4.2 网络评论对网络舆论的影响··············································(12) 4.3 如何利用网络评论影响网络舆论········································(21) 结 语···············································································(31) 注 释···············································································(32) 致 谢···············································································(34) 参考文献············································································(35) III 1 绪 论 1.1 研究的目的和意义 1.1.1 网络媒体的发展现状 2006 年1月，中国互联网络信息中心（CNNIC）发布了最新的中国互联网络发展 统计报告，报告表明，截止2005年12月31日，我国已有网民11100万人，与去年同期 相比增加了1700万人。居世界第二，仅次于美国。以上数字给社会带来的重要影响 就是：数千万台上网电脑与上亿网民创造了一个庞大的自由的舆论市场，他们在这 个市场里浏览资讯、获取信息，评论小到家庭的琐事大到国家政策，甚至以舆论压 力影响政府决策。[1] 如今，互联网通过其跨国界、跨时空的传播方式，依赖其有别于传统媒介的信息 海量化、多样化等特征，不知不觉中已经为我们开创了一种全新的生活方式。互联 网已经渗透到了我们生活的各个方面，正在通过改变我们的日常生活左右着我们在 政治、经济和文化领域的行为，影响着社会