第三终端（国外英文资料）.doc

第三终端（国外英文资料） Last years third order terminal type to the prevalence of the once become everybody attention to the third terminal market of the main factors, also make many industry insiders error will be relying on commercial channels for the third terminal promotion meeting order situation as all of the third terminal marketing mode, but not for long, with the loss of the effect of the third terminal order meeting, everyone began to doubt or even criticize the third terminal. Think of him as a beautiful trap. This year, the industry situation, in particular, many is given priority to with prescription drugs market faced by firms industry crisis, had to let everyone paid close attention to the market again. Pharmaceutical merchants, pharmaceutical agents and Chinese medicine (1, 7 medical net) Mainly includes the third terminal market includes the rural medical market and urban community health service station, national and local governments both from the macro policy and specific measures for implementation, this year there were further implement, especially for specific guidance measures of urban community health service stations are also constantly improve, next year will make it have a greater market opportunities. This year for the rural medical market mainly including below county towns and townships, rural health clinics, clinics and part of the integration of urban and rural areas of health clinics, private clinics and outpatient department of factories and mines, etc. They are not constrained by drug tenders around the country this year, so many companies, especially prescription drugs, are starting to focus on the development of the third terminal market. Pharmaceutical marketing, this year in the face of the first terminal face of drug screening in many parts of the tender result in lower prices and the national development and reform commission on drug antibiotic drug price reduction measures, in particular, many prescription drugs in the first terminal