医药企业第三终端面临的问题（国外英文资料）.doc

医药企业第三终端面临的问题（国外英文资料） Preface: along with the rapid advance relevant national policy, the third interrupt pharmaceuticals market day to heat up, many pharmaceutical companies, entering the third terminal, some pharmaceutical companies have made gratifying achievements, there are companies are feeling the stones across the river, for the third terminal development, in the current situation, have to solve the following problems. Concluded two sessions, the pharmaceutical industry is also a focus a lot during the two sessions, countries also intensify the blow middlemen link, judicial organs, the method of three department, the management of the hospital and dealers are unprecedented strengthening its control of, since it brings to the pharmaceutical industry in this years sales work a shuffle away for a rainy day, this is a benign circulation, indicates our country attaches great importance to for the pharmaceutical industry, also reflected the subjective desire of building new socialist rural areas, can let the broad masses of farmers consumers have the ability to go to a doctor, medical treatment and other related problems. Many pharmaceutical enterprise marketing strategic vision is focused on the lower end of the market in medical industry, also known as the third terminal, terminal down into pharmaceutical enterprises facing marketing on a topic, then pharmaceutical enterprise how to draw the solution of some issues related to the third terminal, lets discuss together. Strategy: The opportunities before us is a national rural policy, three rural national two sessions this year, decided to put up three hundred and nine billion seven hundred million of the money to support agriculture, rural areas and farmers during the fifteen problem, it is not difficult to see the country more than the rural economy and the development importance, is to use the actual action to compose the rural economy in the future. Two nets new farming close to speed up the province series p