品牌力时代的“三个一原则”（国外英文资料）.doc

品牌力时代的“三个一原则”（国外英文资料） Health care is one of the fastest growing industries in the market. A brand that has long been a market for non-physical health products has grown rapidly in recent years, but many health care products are a one-off in the market. The health food companies are hard to make for long. There are four reasons for this: one is that competition is intensifying, and there are more and more people running on water. Second, the emerging of new technology, health care products science and technology is the inevitable path, and the footsteps of the development of science and technology is no enterprise can control, this will lead to product advantage of shorter time period; The third is that the health care products enterprises have a lot of lack of good brand planning ability, they are closed to the door by experience, it is very difficult to get the market law through, they have taken a lot of detours. Four is the health care product enterprise policy-maker policy-makers mentality is impetuous, the big pot is cooked the soup, dont be anxious to be in the market circle money, the foundation job should be made solid first. From the point of the current market situation, health care products companies lack most is the brand and product planning ability, the short seriously restrict the development of health care products companies. It is important to note that even if the health care company has a special person to do brand strategy, even if the strategy section is impeccable. But, in the context of the right strategy, advertising is important, too, and this one has to be left to the outside brain. The outside brain is not all gold, the outside brain is more than the disease. And health care products companies mostly symptom complex: the bottom of the shop goods rate, terminal promotion is not enough, awareness is not strong enough, the product vitality, promote capital limited, investment promotion and so on the cause. The role of the external brain is t