2英语14级管理学_章2organizing.pptxVIP

Vision into Management ● Organizing Planning Leading Controlling CHAPTER 2 ORGANIZING 组织职能 Participate, Experience and Succeed Luo Chaoneng Tel: luocn@ 第二章 组织职能 CHAPTER 2 Organizing Participate, Experience and Succeed Understand Organizing理解组织职能 Design an Organization properly设计组织 Run an Organization efficiently运行组织 Optimize an Organization优化组织 Construct Organizational Culture构建组织制度文化 Learning objectives of Chapter 2 Global Management ●Organizing Planning Leading Controlling by Luo Chaoneng Tel: luocn@ Chapter 2 Organizing Participate, Experience and Succeed Organizing is to integrate processes and resources for running and developing businesses effectively.组织就是为有效运行和发展而统合各项活动和整合各种资源的统称. It is of 2 meanings: organizing(组织—动词) and organization(组织—名词). An organization(一个单位) is an entity for completing certain mission. Organization occurs in many forms like University, Company, Association, Country. Organization can be of money making or non money making. Organizing is the dynamic process of integrating activities and resources. SECTION 1 Define Organizing(定义组织职能) Global Management ●Organizing Planning Leading Controlling by Luo Chaoneng Tel: luocn@ Chapter 2 Organizing Participate, Experience and Succeed 齐星是普惠（北京）科技有限公司的创始人和最大股东。该公司成立于2007年，主营生物技术设备销售。自2007年开始的销售额如下： 由于与上层供货总代理商的关系，公司的业务被限定在北京市场，公司现也没有开拓外地市场的计划。公司成立后至现在一直雇佣5-6人，除了一个人专门负责财务税务、商务和报关外，其余都是跑客户的业务员，这些业务员根据自己的想法努力向北京市范围内的潜在和已有的客户推销设备。 问题是，近些年人员工资在增长，可是公司的销售额没有大的增长，竞争日益激烈。 请你为该公司重新进行组织设计，以快速扩大市场，增加销售额。 Section 1 一个公司发展的烦恼 Global Management ●Organizing Planning Leading Controlling by Luo Chaoneng Tel: luocn@ Chapter 2 Organizing 销售额（万元） 2007 2008 2009 2010 2011 2012 2013 370 480 490 502 497 510 507 Global Management Participate, Experience and Succeed Section 1 Answer ●Organizing Planning Leading Controlling by Luo Chaoneng Tel: luocn@ Chapter 2 Organizing 1.公司的主要问题：销售增长缓慢、没有市场区分以致业务员分工不明确 2.公司的未来发展战略：细分市场，采取市场渗透的竞争战略，