【2017年整理】商务与英语应用文写作,9.ppt

Sample To: Mike Johnson, Sales Manager From: Sarah Lee Date: October 9, 2008 Subject: Sales Performance of the Shanghai Branch Following your instruction, we examined the cause of the decline in sales of Shanghai Branch. We visited the office and most of their major customers there. This is my finding. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Finding 1. Some of the major customers in Shanghai have closed down, and some have moved to other area. 2. Other customers are planning to move to new Suzhou or Wuxi as business there is booming and they can enjoy favorable policy from the local government there. 3. The Shanghai Office has not kept an up-to-date mailing list for sending circulars to existing customers who have moved, or potential customers moving in. 4. The customers I visited were interested in more advanced air-conditioning system instead of the traditional model we supply them with at present. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Conclusion 1. A more favorable after-sales mix is needed to keep our customers there. 2. An up-to-date circulars list should be made. 3. The supply needs adjustment as to replace the present a part of model with new ones. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Recommendation 1. A traveling sales representative is positioned in Shanghai as this personnel will keep contact with customers who have moved out of Shanghai but may still purchase our goods. 2. Shanghai Branch needs technical support in dealing with information or data sorting. 3. Replacement should be made in supply with latest models. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Exercise 1. The following investigation report is not completed. Read it and work out a conclusion, if you can, mak