符海菁《外贸英语函电》2-1.docVIP

授课计划 课程名称：外贸英语函电 授课时间：×××× 编号：2-1 教师姓名 ××× 授课班级 ××× 授课形式 讲授与讨论 课 时 3 授课项目 学习任务 Part 2 交易的准备、磋商与合同的签订 Unit 1 Establishing Business Relations 教学目标 1. Find out channels for getting business information and opportunities. 2. Establish business relations by writing letters or emails. 3. Be able to push the sale of the goods with the words and expressions learned. 4. Write an expected reply for establishing business relations. 5. Be able to write letters to old customers to maintain business relations. 教学重点 1. The main content of a letter of establishing business relations. 2. The useful patterns of the letter. 教学难点 Be able to push the sale of the goods with the words and expressions learned. 教学场所及教具 教学场所：教室，尽量让学生分小组坐； 教具：黑板、粉笔、课件、多媒体投影、白纸（大张）、马克笔、胶带 教学方法 主要是激励与引导学生分组讨论，并将讨论结果用马克笔写在大张白纸上， 分组展示及总结。辅以讲授及案例讨论的方法。 课内外 作业 教材配套练习 教学过程及主要内容 【教学导入】 外贸业务的开展是从寻找客户开始的，如何有效寻找客户。 【课程具体内容】 一、建立业务关系函电的主要内容 二、写作步骤 三、范文赏析 四、常用的词汇及句子 【课堂小结】 【作业布置】 课程讲义 Unit 1 Establishing Business Relations 一、Warming up知识准备 如何有效寻找潜在客户 二、Main Content 主要内容 1. How did you know the name and address of the receiver 2. Your purpose of writing 3. Brief introduction of your company 4. Your expectation of cooperation 三、Writing Guide 写作步骤 Step 1.To state the source of information.（告知信息来源） Step 2.To express your purpose of writing – to build up business relations with the firm.（表明与对方建立贸易关系的意图） Step 3.To introduce briefly your company,（简单介绍自己的公司）and provide the reference as to your firm’s financial standing if necessary.（如有必要可提供资信证明等） Step4. To express your expectation of cooperation and an early reply. If you have received such a letter, you can reply as follows: （复函如下） Step 1.To express thanks for the letter received his intention to establish Relations with you.（感谢对方来信及其意愿） Step 2.To provide information requested.（提供所需信息） Step 3.To state clearly whether you would like to accept his proposal. (表明你的态度) Step 4.To express good wishes for cooperation. (表达合作的