跨文化交际chap8.pptVIP

 Intercultural Communications Professor: Lu Le 2006-2007 2nd semester May 29 在全球化时代，要达到更高的成功几率，须努力成为具有全球视野的国际化人才。学好至少一门外语是必要的，但国际化人才最基本的素质是跨文化沟通能力。 这是一种能够超越本族文化，跨越不同文化鸿沟，穿透不同文化壁垒，在多元文化的环境中游刃有余的能力。因此，你的外语语言能力必须建立在理解不同文化的价值观体系和行为规范模式之上， 其最终表现是能够适应、掌控和化解多元文化环境中的矛盾和冲突。 What is communicative competence? An integrative ability that includes linguistic knowledge of the culture cultural knowledge behind the language intercultural awareness behavioral flexibility or adaptability communicative skills and strategies. Cases of stereotypes: p. 277: stereotypical knowledge of English, French, German, Italian, Russian and American Stereotypes found in three major cities in China Beijing: people outside the city are all subordinates Shanghai: people outside the city are all peasants Shenzhen: people outside the city are all poor people B. p. 278-: stereotypical perception of other cultures in language expressions Greek (p. 279) Greek gifts: I fear the Greeks, even when bringing gifts. [谚]黄鼠狼给鸡拜年, 没安好心。 He is Greeking. (He is cheating at cards.) This is Greek to me. It is gibberish. Dutch (p. 279) In Dutch: in trouble Dutch courage: courage induced by drinking We’ve been Dutched. (We have been cheated.) Culture and Perception Three steps: -- selection -- organization -- interpretation Culture has a great effect on the perception process.   Examples of ethnocentrism the national league baseball championship: World Series (implying no other country has baseball teams) (p. 2910 Greek word “barbarians” refers to those people living around them who did not speak Greek(p. 291-292) China: the Middle Kingdom—the center of the world The Supreme Court’s degree of control over tribal affairs (p. 292-293) Cultural Relativism: all cultures are of equal value the values and behavior of a culture can only be judged using that culture as a frame of reference the only way to understand the behavior of others is in the c