IT行业英语教材.ppt

人文传播系： 杨爱美 2014/04/09 教材实用现状分析 教材编写效果概述 具体实施步骤简介 现用教材 1. 语言能力 2. 行业性 3. 实用性 课文阅读的趣味性不强，难以激发学习热情 课文内容拓展性不强，难以展开教学 听力练习与课文关联性较弱 单元设计围绕行业展开，时效性较弱 单元内容过于丰富，缺乏连贯性，难以重点突出 比较专业 词汇量大 屏幕截图丰富 简洁 1.迎合学生的阅读喜好 2. 围绕重点，前后连贯一致 3. 激发兴趣，可持续学习 语言基础 1.词汇的覆盖面和关联性（温故知新） 2. 练习的前后呼应 3. 语法知识点的出现频率 4. 调节语言训练难度 5. 短篇写作训练 实用性 1. 项目化，真实个体（对话） 2. 模拟真实场景 3. 内容难度适中 4. 表达具有可复制性 专业课程关联性 1. 网页设计 2. Flash制作 3. 程序编写 4. 摄影 5. 多媒体后期处理 …….. （词汇部分对应相关知识） 初步框架 1. 单元目标（Unit Objective) 2. warming up（Topic，chatting) 3. 篇章阅读（信息输入） 4. 词汇解析与练习 5. 相关语法知识 6. 对话（真实场景） 7. 小组项目 8. 学习笔记 Marketing on IT Unit Objectives: 1. notions on marketing 2. design a marketing mix 3. communicate with customer 4. practice marketing strategy 5. case study on marketing Warming Up 1. topics 1)Selling is marketing. Marketing is not selling. 2) A cartoon: change the 4p’s of marketing mix (product, place, price, promotion) into “please, please, please.” 3) a funny story telling two brothers working as a team Guiding questions Q1: what is the basis of marketing？ Q2: What kind of person functions best as marketing professional? Q3: Are you impressed by any piece of marketing in real life? Reading in-put 1. marketing mix 2. the difference a timing marketing produces 3. qualities of a marketing professional Vocabulary enforcement 1. rules of words pronunciation 2. prefix and suffix 3. synonym? 4. exercise to indicate its usage Grammar light-up 1. be combined with words 2. analyze sentences from the passage 3. more exercises from tests 4. homework (websites) Listening and speaking 1. the Chinese version given, to fill in the blanks 2. the listening materials used for speaking practice 3. words and sentence patterns Project 1. teamwork 2. skills of presentation 3. practice of previous learning 问题探讨 参考讲义