基于多制造商竞合博弈的供应链契约.pdfVIP

VoL 21 No.4 工业工程与管理 第 21 卷第 4 期 2016 年 8 月 lndustrial Engineering and Management Aug. 2016 文章编号: 1007-5429(2016)04-0067-07 基于多制造商竞合博弈的供应链契约 许丽霞1.2 ，徐琪1 ，刘续1，2 O. 东华大学旭日工商管理学院，上海 200051; 2. 宁夏大学教务处，宁夏银)1] 75002 1) 摘要:供应链竞合博弈下，考虑由两个制造商和一个占优零售商构成的供应链系统，研究竟合 博弈下供应链批发价契约，以及合作博弈下进一步考虑羊制造商和多制造商分别与零售商构成的 供应链中达到供应链系统协调的收益共享契约，分析了产品竞争强度对合作和竞争关系的影响，以 及供应链各方收益的分配。研究结果表明，竞合博弈下供应链批发价契约即使合作也不能达到供 应链协调，合作博弈下羊制造商与零售商基于收益共享的合作能达到供应链协调，而零售商与多制 造商基于收益共享契约的合作，将随着产品竞争强度的增大而转为与单制造商合作，合作的达成和 终止由零售商占主导决策。 关键词:多制造商;竞合关系;博弈分析;供应链契约 中图分类号: F274 文献标识码:A Supply Chain Contracts ßased on Competition-Cooperation Game in Multiple Manufacturers XULi一xial. Z ， XU Qi! , LIU XuLZ O. School of Business and Management ,Donghua University ,Shanghai 20005 1,China; 2. Office of Academic Affairs ,Ningxia University ,Yinchuan 75002 1,China) Abstract: 坠sed on competition-c∞peration game , supply chain system models consisting of two competing manufacturers and one dominated retailer were proposed.仇mpared with wholesale price contract ,the valid mechanism for competition-cooperation was investigated among manufacturers and the range of revenue sharing contract The impact of product competition and the distribution of profits for all supply chain members were investigated. The results suggest that the wholesale price ∞ntract 臼n not realize the supply chain coordination under competition-cooperation game , but the retailer and the manufacturers 臼n achieve supply chain c∞rdination based onα泊perative g缸ne with t