Bus English√.docxVIP

BUSINESS ENGLISH VOCABULARY1ADVERTISING1advertising agencyn. company specializing in producing and placing advertisements for clients2advertisementn. item of publicity for a product or service, in magazine, on TV, etc.3classified adsn.?small advertisements in magazine or newspaper categorized by subject4doublespreadn.?advertisement printed across 2 pages in a magazine or newspaper5featuresn.?special characteristics of a product, usually leading to certain benefits6U.S.P.abbr.?Unique Selling Proposition; what makes a product different from others7couponn.?part of a printed advertisement used for ordering goods, samples, etc.8circulationn.?average number of copies of a magazine sold in a particular period9billboardn.?signboard, usually outdoors, for advertising posters; hoarding10eye-catchern.?something that especially attracts ones attention11commercialn.?paid advertisement on radio or TV12prime timen.?hours on radio and TV with largest audience, especially the evening hours13slotn.?specific time in a broadcasting schedule, when a commercial may be shown14postern.?large sheet of paper, usually illustrated, used as advertisement15promotev.?to increase sales of a product by publicizing and advertising it16targetn.?objective; what one is aiming at, e.g.,?target audience17benefitn.?advantage of a product or service, usually derived from its features2MARKETING1trademarkn.?special symbol, design, word, etc., used to represent a product or firm2brandn.?a particular make of product 3labeln.?small piece of paper, metal, etc., on a product giving information about it4registeredadj.?registered or officially recorded as a trademark5productn.?something made to be sold; merchandise [includes services]6developv.?to create a new product or improve an existing one7costv.?to estimate the price of making a product8launchv.?to introduce a new product, with publicity, etc