计划书(华南).pdfVIP

目录 摘要 2 一、产品 3 1.1 产品概述 3 1.1.1 产品描述 3 1.1.2 产品构思 3 1.1.3 产品配方及工艺 4 1.1.4 产品包装 4 1.2 产品特性分析 4 1.2.1 产品营养成分分析 4 1.2.2 确保产品保质期的加工与保藏技术 5 二、市场 6 2.1 选择目标市场 6 2.1.1 市场机会分析 6 2.1.2 竞争力量分析 6 2.1.3 选择目标市场 6 2.2 消费者定位 6 2.2.1 消费群体分析 6 2.2.2 确定消费者人群 7 2.3 产品定位 7 2.4 营销组合 7 2.4.1 产品策略 7 2.4.2 价格策略 7 2.4.3 销售渠道策略 7 2.4.4 促销策略 7 2.5 产品商业化的可能性 7 1 摘要 ： “就是新潮”是对粤式早茶——蛋挞从内到外做了极具创新性改革的产品。产品包含 两部分，形似北京奥运场馆“鸟巢”的小米威化脆皮外壳和富含杏仁粉粒的可冲调成凝乳 奶昔状的馅（粉）料。食用时消费者只需用温水将馅料冲调成奶昔状 ，然后倒入脆皮外 壳中，洒上杏仁粒即可。产品具有外脆里嫩的口感，浓郁的杏仁香气 ，令人无比享受！ 生产技术上，威化脆皮在高温焙烤时完成了杀菌过程，冷却后采用防潮包装，馅料采用 充氮包装，保质期可达半年以上。本产品应时代而生，营养均衡，口感新奇，口味独特， 符合当代青少年喜欢追求时尚的潮流。产品的生产周期短，成本较低，附加价值高；且 适合工业化生产，具有很强的市场竞争力， “就是新潮” 外观就是新潮！吃法就是新潮！！口感就是新潮！！！ Abstract The inspiration of the product named “So Cool” comes from the most famous Cantonese dim sum —— “custard tart”. The shape of the tart imitates the “Bird’s nest” which is the National Stadium of “2008 Beijing Olympic Games”. The tart is made of millet waffle, and the custard is made of almond shake, milk powder and egg powder. The product is not only delicious, but also balanced nutritional with low energy and low fat. When eating it, you mix the custard powder with hot water to form custard and put the custard with the small almond grain into the crisp waffle nest. How slippery and sweet it tasted! Its fragrance and daintiness will full of your mouth, and happiness will explodes in your body! Technology feasibility: When the waffle nest is baked with high temperature, the germ will be killed at the same time. The waffle nest is packaged with moistureproof film, and the film-packaged custard powder is filled with nitrogen. The pr