“人肉搜索”传播现象分析.pdfVIP

. Abstract Since 1978,Chinas social transition has come into the phase of rapid development. Under the intense friction between old system and new of thought ,Society has undergone tremendous changes. Economic growth is out of step with social development. It appears the dislocation and chaos of moral values. Some traditional ethical is discarded and the phenomena of corruption is following. Due to the characteristic of the Chinese media ,it is difficult for ordinary citizens to express their views. In the background of Network Expansion, Human flesh search has become a unique way to express their opinions. Human flesh search has changed from entertainment search engine at first to tools protecting the traditional ethic. Network identity anonymity and the mind that law does not punish the public make Netizen crazily release their indignation without any constraint in the cyber world. Although they do it to protect the traditional ethic, the searched individuals human right is under the hoof in the behavior of cyber-bullying. Therefore, the public began to think back to the Human flesh search. The south China Tiger Incident in December 2007 made Human flesh search tend to transition. Netizen under the leadership of opinion leaders challenged the governmental authority and got victory under the theoretical argument. People began to turn their attention to another function of Human flesh search engine as supervision by public opinion. In the Wenchuan Earthquake in May 2008,Human flesh search engine played a significant role helped the victims of the earthquake find their relatives; supervised the disaster relief programs; punished the Liaoning Girl who