CP in Value Creation2课件.pptVIP

Measure Operationalization 测量操作（见附录） 1. 测量项目的说明及含义（Likert 五分量表法） 2.各个测量项目的信度和效度的检验。 克朗巴哈α在0.8以上内在信度可接受； CR在0.7以上表明组成信度较好； AVE在0.5以上为可以接受的水平； Hypotheses Testing Table 2 is used for testing 、 中介效应的检验 Table3 is used for testing 、 、 调节效应检验 Discussion First, the strategic management practice of promoting CP may be a double-edged sword. Although CP strengthens relational bonds between customers and employees and enhances their interaction enjoyment, it also increases employees’ job stress and reduces their job satisfaction, particularly for employees with a higher indivi