商务英语翻译Chapter_3-1.ppt

Chapter 3-1 Linguistic Features of C E and their impact on Translation of Commercial English 3.1 Translation of Words in Commercial English 3.1.1 Polysemy drawback Gross　Domestic Product (GDP) mold desk switch can Practice 3.1.2 Gradation of meaning parctice Advertisers must realize that people usually are motivated by the goal of satisfying some combination of two or more needs, and the needs may be both conscious and unconscious. 3.1.3 Singular and plural nouns import 进口 —— imports 进口量，进口的货物export 出口 —— exports 出口量，出口的货物stock 库存（货）—— stocks 库存量sale 销售 —— sales 销量，销售额supply供应 —— supplies 供应量receipt 收到 —— receipts 收入，收益return 返回 —— returns收益，收入risk 风险 —— risks 风险损失赔偿金gain 收获 —— gains 利润，收益 Practice During the past few months, Dell Computer Corp. moved its giant PC-making facility from Kuala Lumpur to Xiamen. China’s adavantages are numerous. Its wage rates are a third of Mexico’s and Hungray’s, and 5% of those in the U.S. or Japan. China’s investments in education and training are attracting research facilities from companies such as IBM,Motorala, and Microsoft. 3.1.4 Translation of abbreviations CIF（cost，Insurance and Payment ） D/P (Document against Payment) D/A (Documents against Acceptance) Free translation (b) Transliteration AIDS (c) Combination of Free translation and Transliteration(d) Omission or zero translation practice For a quarter of century, Wahington and Wall street have wanted China to become an integral part of the world economy. Their wish has been granted, and now it’s time to come to grips with the implications. 3.1.5 Translation of people’s names (omitted) 3.1.6 Translation of Geographical Names Complying with the features of Chinese Geographical Names (b) Adding unified name (c) One word, more versions 3.1.7 Translation of articles ◆ Omission ◆ Specific translation of definite article ◆ Rehabilitat