商务英语阅读Chapter 9.ppt

Chapter 9 Business Communication Lead in Business communication definition for the purpose of carrying out the business activities. must be able to convey their message properly. the exchange of ideas, understanding, within and outside the organization to achieve the business goals Chapter 9 Business Communication 2. Different types of business communication Chapter 9 Business Communication Text A Brief introduction to business communication Chapter 9 Business Communication Comprise v. (also be comprised of) to have sb/sth as parts or members; to consist of sb/sth e.g. Their country is comprised of 50 states. 他们的国家是由50个州组成的 Chapter 9 Business Communication 1). external business communication exchange of information or transmission message to clients Chapter 9 Business Communication term v. [often passive] to use a particular name or word to describe sb/sth用某 词语称（某事物[某人]）; 将（某事物[某人]）称 做 e.g. At his age, he can hardly be termed a young man. Chapter 9 Business Communication 2). modes of external communication Advertising print media Chapter 9 Business Communication Electronic media Non-conventional Chapter 9 Business Communication hoarding n. large board used for displaying advertisements 大广告牌 Chapter 9 Business Communication Chapter 9 Business Communication instrumental ~ in doing sth being the means of bringing sth about 作为促成某事物之手段; 有帮助; 起作用 Chapter 9 Business Communication translate v. to change sth, or to be changed, into a different form 转化成 e.g. I hope all this hard work will translate into profits. Chapter 9 Business Communication 4). Internal business communication Communication within the organizational structure of a company Chapter 9 Business Communication Compromise v. ~ (on sth) settle a dispute, etc by making a compromise 以折衷方法解决争 论﹑ 争端﹑ 分歧 e.g. I wanted to go to Greece, and my wif