以核心能力实施多元化(国外英语资料).docVIP

以核心能力实施多元化(国外英语资料) From a strategic point of view, when enterprises make diversified management strategies, they must combine their own core competitiveness to make strategy, which is the fundamental strategy for enterprises to remain invincible. Many successful corporate diversification experience set an example for us: these enterprises based on core competence and diversification, the core competence extends to a wider scope and eventually in various fields were successful. I. successful experiences of diversified operation of Canon Co in Japan The Canon Co in the early stage of development in 50s, it established a technology-based business strategy led, after 10 years of business operation at the beginning of 60s, the Canon Co to occupy a leading position in the camera on the world market, and accumulated rich technical resources in precision machinery and optical field. Subsequently, the Canon Co to foresee the wide prospect in the application of electronic technology, take the initiative to enter the synchronous counter industry (electronic calculator), also in the Canon Co of business operation, has achieved considerable success, at the same time, mastered the most advanced microelectronics technology, and has carried on the massive accumulation in human terms. By the late 60s, Canon Co had absolute advantages in three areas of precision mechanical technology, optical technology and microelectronic technology, and the three were combined with each other to form the core competitiveness of the image. Subsequently, Canon Co used its core competitiveness to continue to enter new industries such as copiers, printers, fax machines, medical instruments and so on, and achieved great success. The diversification of Canon Co is based on the core competence, and the diversification strategy is always related to the core competence. Based on the core competence on the basis of the diversification strategy, and finally turn to consolidate and enhance the core competitiv