警惕“专业化陷阱”(国外英语资料).docVIP

警惕“专业化陷阱”(国外英语资料) In the past, I have written a large number of articles to analyze the diversification trap problem in enterprise strategy. Today, a professional trap has been quietly formed. This trap, just in the entrepreneurs thinking inertia, is in the business strategy decision of the enterprise. In the era of great change, if we do not pay attention to this trap, it will cause many enterprises to face extinction. Dont blindly oppose diversification An enterprise is essentially a profit making organization, which exists for profit and capital appreciation. In order to achieve the goal of making money, enterprises must first delineate a career area for themselves: what areas do I develop? Is the development of real estate, or do household electrical appliance manufacturing industry, or do department store trade? This is the enterprises industrial policy or business strategy to solve the problem. Extended generally, enterprises should make a business, must have the internal and external conditions of two aspects: one is that he is not have to do this business ability, two basic resources have made the business enterprise. For enterprises, the ability and resources are a comprehensive index system composed of many factors. Based on the two reasons for capabilities and resources, I am opposed to the borderless expansion of business strategy. For example, Haier wants to pharmaceutical factory, its original home appliance talent resources, its original market channel resources, procurement channel resources, its manufacturing household appliances R D ability, the original, including its management experience, enterprise culture and so on, all of them do not support the pharmaceutical business. For Haier to go to a pharmaceutical factory, its necessary to reset the stove, starting from scratch. From an enterprise strategy point of view, this kind of diversification is irrelevant diversification. Its performance is as follows: there is no similar core technology bet