新编商务英语泛读book 3 unit 1 B.ppt

Pricing（Ⅱ） New words and expressions monopoly n. 垄断；专卖 Monopoly enterprise / monopoly power Act n. 法案；法令 Discrimination n.差别对待，歧视 Price discrimination---价格歧视/差别取价 Discriminate v. Deceptive adj. 骗人的，靠不住的 Deceptive pricing ---欺骗性定价 Withhold --- Misinterpret---v.误解，曲解 Misinterpretation---n, 误解 Tactics Standing Group discussion We know that in planned economy, the government intervened a lot in the economy; while at present, do you think it is still necessary for the government to regulate prices in a market economy? Please give your reasons. What practices are illegal in the matter of pricing? What goals should one have in mind when setting the price of a product? Structure Reading comprehension Paragraph two: What is the central idea of the federal laws? (to prevent unfair competition and monopoly) What is monopoly, according to our passage? What are the main contents of the laws mentioned in our passage? Monopoly In theory, an industry where one firm produces the entire output of a market. In practice, in the UK any one firm that has 25% of a market is considered to have monopoly control. 原指站在市集的高地上操纵贸易，后来泛指把持和独占。 在资本主义经济里，垄断指在生产集中和资本集中高度发展的基础上，1个大企业或少数几个大企业对相应部门产品生产和销售的独占或联合控制。 垄断（或者称卖者垄断），一般指唯一的卖者在一个或多个市场，通过一个或多个阶段，面对竞争性的消费者---与买者垄断 (Monopsony) 刚刚相反。垄断者在市场上，能够随意调节价格与产量（不能同时调节）。 The major forms of Monopoly Trust （托拉斯；垄断的最高形式） Cartel （卡特尔） Syndicate （辛迪加） Konzern （康采恩） Chinese Antimonopoly Law (adopted at the 29th session of the Tenth National Peoples Congress on August 30, 2007) The Sherman Antitrust Act of 1890 The Clayton Act of 1914 The Robinson-Patman Act of 1936 Paragraph 3 - 8 What pricing activities should the government keep an eye on? Pricing fixing (maybe there is a minor spelling mistake in our books: pricing mixing) 定价 Price discrimination 价格歧视 Resale price maintenance resale price maintenance (美国厂商之间关于)不得低价转售商品的规定 Deceptive pricing be concerned with: be involved in; intervene in sth. c.f.: be concerned about: be worried