浅析沈阳市中小酒店员工的情感激励.doc

辽宁省高等教育自学考试专业（本科段）沈 阳 大 学论文题目：学生姓名：准考证号：指导教师：完成日期：Abstract： In this increasingly competitive era, the modern enterprises competitiveness increasingly depends on the size of the staff qualities and abilities of high and low, thus far-sighted businesses have a strong emphasis on staff training. In particular, some sales staff based marketing company. But we also cannot be denied, just as Chinas market economy is still in the initial stage, our sales staff training is also not perfect, there are still some problems. Now the multi-enterprise in sales training, most employees do not attach importance to make sales skills training, or do not know how to do sales training, sales training led to emergence of certain problems will arise. Sales personnel should not lead to better sales performance, which brings to the enterprise a certain degree of loss. This paper analyzes the many medium and small enterprises of our sales staff training in the problems that exist, the sales staff on the importance of training. And on how to conduct internal training for sales staff to find some feasible solutions. At the same time raised to the sales team how to effectively carry out the method of training. Key words：Corporate sales Training Training Strategies Training Practice  目 录 前 言 1 一、情感激励概述 2 （一）情感激励含义 2 （二）情感激励的方式 2 （三）中小酒店情感激励的必要性 4 二、沈阳市中小酒店情感激励的现状 5 三、沈阳市中小酒店情感激励中存在的问题 6 （一）过多依赖传统式管理，缺乏科学的人才引进机制 6 （二）缺乏有效的个体激励机制 6 （三）缺少绩效考核机制和快速的反馈渠道 6 （四）不重视对员工进行深层次的鼓励，激励形式单一 6 （五）激励机制不具备明显的针对性 7 （六）不能对激励机制作出正确的理解，激励机制不配套 7 四、沈阳市中小酒店情感激励问题的解决对策 7 （一）建立多层次激励机制，保障激励效果持久 7 （二）完善绩效考核机制，建立快速的反馈渠道 8 （三）员工培训是一种重要的激励方式 8 （四）坚持以人为本，高度重视激励工作 9 （五）重视员工的精神需求，将激励机制人性化 9 （六）结合多种激励方法，建立系统化的激励机制 9 结 论 10 参考文献 11 前 言 斯蒂芬?罗宾斯教授认为，激励是通过高水平的努力实现企业目标的意愿，而这种努力是以能够满足个体的某种需要为条件的。对员工的激励可以理解为管理者根据员工的行为规律，利用能够激发、引导、强化和修正人的行为的各种力量对员工的行为施加影响的各种活动的总和。? 企业员工工作的积极性和主动性是影响企业的劳动生产率及经济效益的主要因素。美国哈佛大学心理学家威廉?詹姆士在对员工的激励研究中发现，按?时计酬的员工每天一般只需发挥20%?30%的能力用于工作就足以保住饭碗，但如果能充分调动他们的积极性，那么，他们的能力可发挥到80%?90%。从企业人力资源管理的角度来看，对员工进行激励，可以大幅