运营管理作业 Fitness plus.ppt

Fitness plus Introduction of fitness plus Located in Greensboro, North Carolina Opened in 1988 Provision of three kind of service Fitness Recreation Relaxation For fitness The aerobics room 35 people per class A room equipped with free weights A workout room 24 pieces of Nautilus equipment A large cardiovascular workout room 29 pieces of cardiovascular equipment 9 stairsteppers 6 treadmills 6 life-cycle bikes 3 airdyne bikes 2 cross-aerobics machines 2 rowing machines 1 climber For recreation 8 racquetball courts 6 tennis courts A large outdoor pool For relaxation Yoga classes in the aerobics room (2/week) Whirlpool tubs located in each locker room and with a trained massage therapist Hours of opening 6:30 A.M. to 11:00 P.M Monday through Thursday 6:30 A.M. to 8:00 P.M on Friday and Saturday 12:00 noon to 8:00 P.M on Sunday Membership 1992 least：4~5 ；most： 40； 1997 least：10 ； most：80； Membership condition Past research had indicated that individuals work out an average of 60 minutes per visit. questions 1、What method would you use to measure the capacity of Fitness Plus? Has Fitness Plus reached its capacity? 1、What method would you use to measure the capacity of Fitness Plus? Has Fitness Plus reached its capacity? Facilities usage pattern 80/hour Total demand rates Members/hour Utilization Customer complaints Aerobics 35 30% 24 68.57% Yes Cardiovascular 29 40% 32 110.34% Yes Nautilus 24 25% 20 83.33% Yes Free weights Unknown 20% 16 Racquetball 16 15% 12 75% No Tennis 12 10% 8 66.67% No result1 Fitness Plus has not reached its capacity when it is in peak time. 2、Which capacity strategy would be appropriate for Fitness Plus? Justify your answer. options Expanded the existing facility. Open a facility. Expanded the existing facility. When the Utilization of the facilities over 80% of its capacity, there will be Customer complaints. Total dema