飘柔洗发水.pptVIP

Rejoice Introduction October 1989, as P Gs brand, Rejoice enter China. Sixteen years, Rejoice shampoo market in China has been the leading brand, to become part of the life of Chinese women. And Western consumers are different, in the eyes of Chinese women, the standard is always beautiful hair softly shiny, smooth and easy to comb. Trends come and go, but only this point has never changed. This is exactly Rejoice sixteen years has been committed to the Chinese women. Challenge supple limit, constantly bring people up very supple experience, this is Rejoice. Calm face pressure to maintain confident and elegant image, will showcase the finest self before the world, and this is Rejoice Women. Rejoice customer status Rejoice, the market share point of view, it is in the forefront of, one can prove that its brand, loyal audience. On the other hand, the audience susceptible to emotional factors, some audience easy defection. Rejoice appealing to the young, self-confident modern pursuit of the perfect woman Rejoice in supple also produced on the basis of the effect of product has other functions, such as dandruff, hair care, etc., broad audience Audience is mainly concentrated in the lower. Product Category  Efficacy: care, cleaning, anti-aging, moisturizing The autumn of 1989, the China market first Rejoice shampoo and conditioner combo brand. December 1989, the first in the Chinese market Rejoice 5 ml portable small package. In 1990, China launched the markets first Rejoice dandruff shampoo combo. Brand History December 1996, Rejoice in the Chinese market to launch groundbreaking effects with baking oil combo shampoo. March 2000, Rejoice designed specifically for Chinese consumers launched Shouwu Black Shampoo. April 2003, Rejoice launched Rich in nourishing ginseng ginseng extract Rejoice Shampoo. September 2003, launched one minute Rejoice Hot Oil Essence. Success Factors Create a competitive advantage of the brand positioning Create a d