李宁品牌英语介绍.pptVIP

Li Ning ------Nothing is impossible The Company Name: Time: The founder: Li Ning Company Limited 1990 Mr. Li Ning (the founder of the LI-NING brand and the Groups Chairman and an executive Director. He has got many gold medals in men’s artistic gymnastics events and was named “Prince of Gymnastics” in the PRC. After retiring in 1989 from his athlete career, Mr. Li Ning initiated the idea of LI-NING brand with the goal of creating the first national sports goods brand in the PRC. He is primarily responsible for formulating the Groups overall corporate strategies and planning. Mr. The Brief Introduction of Li Ning Li Ning Company Limited is one of the leading sports brand enterprises in the PRC, possessing brand marketing, research and development, design, manufacturing, distribution and retail capabilities. The Groups products mainly include footwear, apparel, accessories and equipment for sport and leisure uses under its own LI-NING brand. The Group has established an extensive supply chain management system, and a distribution and retail network in the PRC primarily through outsourcing of manufacturing operations and distribution via franchised agents. The Group also directly manages retail stores for the LI-NING brand CONTINUE…… The Group adopts a multi-brand business development strategy. In addition to its core LI-NING brand, the Group 1.distributes sports products under its Z-DO brand via hypermarket channel; 2.manufactures, markets, distributes and sells outdoor sports products under the French brand AIGLE in the PRC, the exclusive right of which was granted to a joint venture established with Aigle International S.A.; 3.engages in manufacture, research and development, marketing and sale of table tennis and other sports equipment under the Double Happiness brand through a subsidiary in which the Group has a 57.5% interest; 4.develops, manufactures, markets, distributes and sells the licensed products under the Ita