网络环境下供应链采购道德风险的演化分析.pdfVIP

第 16 卷第 6 期 Vo l. 16 No.6 工业工程与管理 2011 年 12 月 lndustrial Engineering and Management Dec. 2011 文章编号:1007-5429(2011)06-0030-05 网络环境下供应链采购道德凤险的演化分析 柴国荣，赵雷 (兰州大学管理学院，甘肃兰州 730000) 摘要:供应链采购过程中的道德风险会严重影响企业采购预期目标的实现。基于采购行为的 复杂性和多样性，对交易主体进行划分，构建了一次性采购和重复性采购的群体演化博弈模型，分 析了企业信誉和诚信交易的影响因素。研究结果表明:采购交易行为诚信与否取决于所获利益、惩 罚程度、信誉差异、交易机率以及交易次数，最后分析并提出了研究结果的现实含义。 关键词:供应链网络;采购;企业信誉;道德风险;演化博弈 中图分类号: F062. 9; F270 文献标识码:A Evolutionary Analysis of Moral Hazard in Supply Chain Procurement under Network Environment CHAI Guo-rong ,ZHAO Lei CSchool of Management ,Lanzhou University ,Lanzhou 730000 , China) Abstract: Moral hazard in the supply chain procurement process seriously affects the realization of the procurement target. This paper divides principal transactions based on the complexity and diversity of procurement behaviors and proposes one-time procurement evolutionary model and repetitive procurement evolutionary mode l. Then it makes a duplicated analysis on impact factors of business reputation and honest transaction. The results show that the honest behaviors of procurement transactions depend on benefit gain , punishment degree , reputation difference , trading probability and trading times. Finally this paper analyzes and proposes its practical significance. Key words: supply chain network; procurement; corporate reputation; moral hazard; evolutionary game 1 引言 中的卖方无法向买方以令人信服的方式显示物品的 质量，或者买方无法承诺履行支付义务，不对称信息 将使得市场交易逐渐萎缩，甚至彻