温州五金产品出口贸易讲义.doc

毕业论文中文摘要 温州五金产品出口贸易分析——以温州龙丰有限公司为例 摘 要：近几年来我国的五金产品在世界上发挥着越来越大的作用，带动了国内五金企业的发展。温州五金制造业的发展始于大跃进时期的一辆“温州牌”自行车，随后形成了一家家的小作坊式的五金生产，之后发展壮大成家族式企业。改革开放后这些企业从家族式、集体和国有企业，成功转变为民营企业。随着五金产品的不断出口显现出越来越多的问题。本文在竞争优势理论的基础上，从出口结构，出口规模，出口国家，这三个方面来分析温州五金产品贸易，同时从资源，人才，机遇等方面探讨五金生产出口贸易中存在的问题，最后就所存在的问题提出合理的解决方案。只有这样才能带领温州五金企业脱离目前的困境，迎接美好的未来。 关键词：温州五金产业；竞争优势理论；产业集群理论 毕业论文外文摘要 The Study of The Trade Issues in The Wenzhou Hardware Product Export Abstract: In recent years, our countrys hardware products play a more and more important role in the world, giving impetus to the development of the domestic hardware enterprise.The development of wenzhou hardware manufacturing industry began in the period of the great leap forward wenzhou brand bike, formed a round of small cottage after hardware production, business grew evolved into the family business.After the reform and opening up the enterprise from the family, the collective and state-owned enterprises, successful transition for private enterprises.With the continuous export of hardware products show more and more problems.Competitive advantage theory is presented in this paper, on the basis of the export status of domestic hardware is strong, the influencing factors of these three aspects to analyze wenzhou hardware products trade, from the resource at the same time, talents, opportunities, etc, discusses hardware problems in the production and trade, finally the problems put forward reasonable solution.Only in this way can lead the wenzhou hardware companies out of the dilemma, to meet the beautiful future. Keywords: Wenzhou hardware industry;Competitive advantage theory;Industrial cluster theory 目 录 1 引言 1 2 相关理论概述 1 2.1 竞争优势理论 1 3 温州市五金产品出口现状分析 2 3.1 五金产品的出口结构 3 3.2 五金产品出口规模 3 3.3 出口的主要国家 4 4 国内五金产业的分析 5 5 温州龙丰五金有限公司贸易出口分析 6 5.1 公司简介 7 5.2 温州龙丰五金有限公司出口竞争力分析 8 5.3 相关行业现状分析 10 5.4 温州龙丰五金公司出口贸易战略分析 10 5.5 政府对五金行业的扶持政策 11 5.6 温州龙丰五金公司未来面临机遇 12 6 温州五金产品存在的问题 12 6.1 生产资源制约 12 6.2 技术研发创新能力弱，缺少民族国际化企业 13 6.3 五金产品档次低，质量有待提