chapter 3跨文化课件概要1.pptVIP

Chapter 3 Culture 纵有千年铁门槛,终须一个土馒头 An idiom  What really binds men together is their culture--- the ideas and the standards they have in common.  — R. Benedict Chapter Outline The Nature of Culture Think about the following similes and metaphors, how do you think culture is related to the references? 1. Culture is like an iceberg. 2. Culture is our software. 3. Culture is like the water a fish swims in. 4. Culture is the grammar of our behavior. 1. Culture Is Like An Iceberg 2. Culture Is Our Software 3. Culture Is Like the Water a Fish Swims In 4. Culture Is the Grammar of Our Behavior 红领巾是国旗的一个角，是少年儿童先锋队的标志。（中国共产党有三个阶段：共产党员、共产党员青年团员、共产党员儿童团员。简称：党员、团员、少先队员）。红领巾是象征无数革命先烈的鲜血，和党的关爱。带上红领巾的人就成为了党的孩子，向先辈们学习，不怕流血，不怕牺牲，无私奉献精神，为了无产阶级革命的事业而奋斗。 1. Defining Culture from the Anthropological Perspective “Culture consists of patterns, explicit and implicit, of and for behavior acquired and transmitted by symbols, constituting the distinctive achievement of human groups, including their embodiments in artifacts; the essential core of culture consists of traditional ideas and especially their attached values”. -----Kroeber and Kluckhohn Activity: Translation Translate Kroeber and Kluckhohn’s definition of culture into Chinese. ____________________________________________________________________________________________________________________________________________________ 2. Defining Culture from the Psychological Perspective Culture is the collective programming of the mind which distinguishes the members of one category of people from another. ---Geert Hofstede 3. Defining Culture from the Sociological Perspective According to the sociologist: “Culture is defined as a pattern of learned, group-related perception—including both verbal and nonverbal language attitudes, values, belief system, disbelief s