商务英语口译第12章.ppt

第十二章 经营管理 Chapter 12 Business Management 第九章 经营管理（Business Management) Management is the process of designing and maintaining an environment in which individuals, working together in groups, efficiently accomplish selected aims. The three points of being an interpreter relevant to business management:(1)Background knowledge on business management (2)Bear in mind the business terms as many as possible (3)Cross-cultural awareness. Vocabulary Work Cross-functional teams:跨部门小组 Informal networks:非正式网络 Day-to-day operations:日常经营 Classic hierarchies:等级制管理 Technology-driven industries:技术驱动产业 Innovation-driven companies：创新驱动型产业 Benchmarks:基准 Self-controlling systems:自我控制系统 Organization structure：组织结构 Linear，functional structures：线性的职能性结构 The gross profit margin:总的毛利率 Vocabulary Work A market-driven way:市场驱动方式 Technology gap:技术差距 Points of differentiation:分化点 施政报告：Policy Address 民意调查：public opinion polls 改善民生：improve people’s livelihood 修订上市原则：amend the listing rules 建立共识：reach a consensus 电子政府服务：e-Government services Vocabulary Work 商品期货市场：commodity futures market 境外投资业务：investment business overseas 简化程序：streamline procedures 市场份额：market share 在联想的旗下：under the Lenovo flag 职业发展：professional development 三个阶段的规划：three-phase plan 赞助商：sponsor Sight Interpretation （1） Home Depot Inc.:家得宝 Homeownership:私房业主 Boost the stock：推动股票上涨 Outlet:经销店 建议：掌握经济中常用词汇 Sight Interpretation （2） 品牌价值：Brand Value 借助星巴克的光环：piggyback on the Starbucks aura sponsor 文化之门：cultural portal Sentences in Focus (E-C) External environment:外在因素 Group objectives：集体目标 Digital know-how:数字技术 Lateral management techniques:横向管理方法 Standardized widget:生产标准化 Social capital：社会资本 Patent rates：专利率 Formal structure：正规结构 建议：经营管理学中的专业词汇应着重记忆。 Sentences in Focus (C-E) 企业目标：goals of the enterprise 个人目标：goals of individuals 信息沟通渠道：communication channels 正式组织：formal organization 人才供应：supply of talent 创造型思维：a synonym for brainpower 人才短缺：talent shortage 奖励结构：a reward structure 激励计划