SHOPPING MALL的运营管理要点(上)（国外英文资料）.docVIP

SHOPPING MALL的运营管理要点(上) Main points of operation management of SHOPPING MALL (Part one) 2007-7-27 11:39:58 review Commercial real estate is a long-term real estate investment based on the rental income of retail property. SHOPPING MALL as an overall planning, unified development of large city comprehensive commercial facilities, to achieve unified business, unified management and unified business management, pursuing integration to meet the needs of the highest operating efficiency. In foreign commercial real estate development, the basic order is production. Developers and investors only for commercial demand for supporting the production of products, in order to find the way to return on investment, while Moore business operations management from the beginning of the project directly into the positioning of products, and is responsible for the whole project planning and operation management. And many projects in our country have just put the procedure into reverse. Worthy of attention. SHOPPING MALL operations management is not simple shops, property management two landlords.. How to agree to produce, business to raise, do business articles, and realize long-term sustained rent increase, is the SHOPPING MALL project pursuit. Therefore, the unified operation and management of SHOPPING MALL is the guarantee of the interests of investors. Once the property project is delivered and put into operation, huge management pressure and financial pressure will emerge. Therefore, how to do a good job of unified operation and management of the project, is the current Moore project developers headache. At present, investors and developers began to pay attention to not simply to rent or property management main body position for the project of product development project after the product launch, end point, just a new starting point of the project management, how to combine the long-term return on investment targets and commercial operation mechanism for the implementation of th