初级市场,营销就是抢地盘（国外英文资料）.doc

初级市场,营销就是抢地盘 Do marketing is grab we often have such an experience, is to find a market soon, the market will have a lot of competitors involved, either follow up, either to shuffle, or imitation, this is not the only one. One of the basic characteristics of the Chinese market is fast. The essence of fast is short of time. Time is the greatest cost to any opportunity. If you find the opportunity to procrastinate, wait and see, the opportunity will go. VCD is Chinas VCD opener, but it did not seize this opportunity, did not quickly grab the site, the result was another brand picked a landing peach, but they lost their rightful place. Such examples abound. Anyway, there is one, you can see the opportunity, to grab, grab, you become a pioneer and leading brands; grab, at least you can also enter the industry top; the worst is that you just put the new market opened up, but you dont have to rob, the results you will become martyrs. The difference between a pioneer and a martyr lies in the fact that there is no territory. Primary market, channel is more important than brand. In the Chinese market, it is not the process of building brand through market means to promote product market occupation. Even if a brand is established, the market share can not be improved. This is not to say that brands are unimportant - in China, the ultimate consumer group can not and can not rely solely on brands to buy products. In terms of brand awareness and channel maturity, both Chinese companies choose channels first. Channel is the most important external impetus for the growth of Chinese enterprises, and the degree of product acceptance in the market is closely related to the channel construction. But at the same time we should also note that marketing is to be phased, different stages, there are different priorities. An enterprise in the early stages of innovation, to achieve rapid development, brand charm in China seems to still can not achieve the promotion of enterprise development.