国际市场营销marketing-chp3.pptVIP

CH3-Part 2 International Marketing Environment Analysis Ⅰ.Overview of Int’l Marketing Environment Ⅱ.Introduction of WTO the Rules of WTO About Markets Ⅲ.Analysis of International Cultural Environment Ⅳ.Analysis of International Economic Environment Ⅴ.Analysis of Int’l Legal and Political Environment Ⅲ. International Cultural Environment Analysis 1.About Cultural Environment A. What is culture? B. Elements of culture C. Importance of culture Culture is the sum of the “values, rituals, symbols, beliefs, and thought processes that are learned, shar