影响原创体育赛事获取赞助因素的分析.pdfVIP

影响原创体育赛事获取赞助因素的分析 and corporate influence, traditional relation, administrative instruction, company profit expectations; obtaining sponsorship regression analysis results showed that the original sports events the construction of corporate sponsorship of sports events, the original is the main consideration of the original sports level (influence), whether we can achieve the companys expected earnings and compliance with the three party company marketing strategy, the enterprise original sports events sponsorship is basically rational choice. 3. By reviewing the influence enterprises determined by the analysis of factors affecting the original sports sponsorship, this paper believes that the following measures can be taken to improve the original sports get sponsorship ability, one is the brand competition, improve match grade; two is to make full use of all sponsorship rights, help the enterprise to realize the expected; the three is the establishment of affordable, flexible sponsorship system. Keyword: Original sporting events; Gain sponsor; Influencing factors 论文随机验证编号：BT516119571130 VI 万方数据 影响原创体育赛事获取赞助因素的分析 目录 1 前言- 1 - 1.1 选题依据 - 1 - 1.2 研究目的与意义 - 2 - 1.2.1 研究目的 - 2 - 1.2.2 研究意义 - 2 - 1.3 文献综述 - 3 - 1.3.1 关于体育赞助概念的界定 - 3 - 1.3.2 关于体育赞助功能的研究 - 4 - 1.3.3 关于体育赞助发展的研究 - 6 - 1.3.4 关于企业体育赞助策略的研究 - 8 - 2 研究对象与方法- 10 - 2.1 研究对象 - 10 - 2.2 研究方法 - 10 - 2.2.1 文献资料法 - 10 - 2.2.2 专家访谈法 - 10 - 2.2.3 调查问卷法