跨文化交际-黑龙江大学-崔常亮老师-chapter 4-2.ppt

大学英语跨文化交际 Chapter 4 Intercultural Communication Barriers Part I Background Lead-in (10 mins) ACTIVITY: REFLECTION The limits of my language are the limits of my world. Ludwig Wittgenstein LEARNING OBJECTIVES 1. To understand language as an intercultural communication barrier. 3. To identify translation problems as intercultural communication barriers. 4. To distinguish lack of equivalences in vocabulary, idioms, grammar and syntax, experiences and concepts. Part II Body (40min-50min) LANGUAGE / CULTURE Language is a set of symbols used by a community to communicate meaning and share experience. ADVERTISING PROBLEMS: slogans VOCABULARY EQUIVALENCE NO direct translation between the 2 languages Colors can be a challenge They painted the town red during Halloween. We rolled out the red carpet for him. The thief was caught red-handed. Watch out or you may get into the red. This is a red-light district. VOCABULARY EQUIVALENCE? Zumu (nainai) Wai zumu Grandmother? TRANSLATE AND COMPARE Heavy rain Heavy traffic Heavy heart Heavy responsibility Heavy food IDIOMATIC EQUIVALENCE Idioms and proverbs are language and culture specific due to metaphoric usage. IDIOMATIC EQUIVALENCE break a leg read between the lines hold your horses raining cats and dogs EXPLAIN THE IDIOMATIC EXPRESSIONS Beauty is only skin deep. Every cloud has a silver lining.? Don’t judge a book by its cover.? To kill two birds with one stone.? Scratch my back and I’ll scratch yours.? Birds of a feather flock together.???? The early bird catches the worm.? Absence makes the heart grow fonder.? All that glitters isn’t gold.? A stitch in time saves nine. Translate these idioms Grammatical-syntactical equivalence Word order and syntactic function can alter meaning. Translate the following items: plan a table table a plan book a place place a book lift a thumb thumb a lift Experiential equivalence Lang