我国职业体育中的利益博弈分析.pdfVIP

我国职业体育中的利益博弈分析 professional sport clubs and spectators is on the conflicts of pursuiting current economic interests and enjoying high level sport competitions. The interest game between professional sport clubs and agencies is on athletes agency and sports competitions agency. 3.There are some problems in our country’s professional sport interest game, mainly in the following four areas: first,on the concept, professional sport in China has fuzzy dual nature;second,on the practice,our professional sport is lack of sound management system; third, on the operate, the property of our professional sport competitions is unreasonable;fourth,on the environment,our professional sport is lack of a sound legislation security system. Key Words: professional sport; interest; game 论文随机验证编号：BT59512145170 VI 万方数据 我国职业体育中的利益博弈分析 目录 1 前言- 3 - 1.1 研究背景 - 3 - 1.2 研究目的及意义 - 4 - 2 文献综述 - 4 - 3 研究对象与方法 - 7 - 3.1 研究对象 - 7 - 3.2 研究方法 - 8 - 3.2.1 文献资料法 - 8 - 3.2.2 专家访谈法 - 8 - 3.2.3 逻辑分析法 - 8 - 4 分析与讨论 - 9 - 4.1 我国职业体育利益主体分析 - 9 - 4.1.1 政府 - 9 - 4.1.2 职业体育俱乐部 - 10 - 4.1.3 大众传媒 - 10 - 4.1.4 赞助商 - 11 - 4.1.5 观众 - 11 - 4.1.6 中介机构 - 12 - 4.2 职业体育俱乐部与其他利益主体的利益博弈 - 12 - 4.2.1 职业体育俱乐部与政府的利益博弈 - 12 - 4.2.2 职业体育俱乐部与大众传媒的利益博弈 - 16 - 4.2.3 职业体育俱乐部与赞助商的利益博弈 - 18 - 4.2.4 职业体育俱乐部与观众的利益博弈 - 22 -