针对餐厅设计的广告.ppt

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针对餐厅设计的广告

The luxury of being yourself. Key message: launch new dishes provide elegant environment and good service Special features: employ some chefs who have worked for three Michelin stars restaurants design some creative dishes with fresh ingredients by air redecorate our restaurants play some light music in the restaurants when people having meals let all waiters accept specialized training provide high tea time USPs:3G4P 3G: Good tasting food Good service Good surroundings 4P: high quality product reasonable price elegant place special promotion Target audience: medium and high customers Advertisement TV commercial invite David Beckham to represent our restaurants story board: There is a really romantic story about the name of our restaurant. Beckham invested our restaurant to commemorate the marriage with Victoria. Here the name ‘Queen’ also reflects that Beckham takes Victoria as ‘the apple of his eye’ . There is a day, which was really special in Beckham’s life. Can somebody guess which day? Yeah! It was the day he made a proposal with Victoria. Everything in our restaurant was new and fine. And it was still young that day. Beckham decorated it with full of flowers inside. When Victoria picked off eyeshade, amazement and surprise clearly showed on her face, and she said only at that time was ‘OH MY GOD’. Beckham dropped to his knees and said to Victoria ‘marry me ’.Victoria bursted into happy tears and nodded her head. Here was the beginning of this love story. special promotions: give coupons to the first-coming customers THX.

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