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Advances in Social Sciences 社会科学前沿, 2016, 5(6), 871-883
Published Online December 2016 in Hans. /journal/ass
/10.12677/ass.2016.56123
The Psychological Types of Li Nationality in
Hainan Province and the Suggestions on
the Tourism Communication
Countermeasures
Xiaolan Ao
Sanya University, Sanya Hainan
th th th
Received: Dec. 7 , 2016; accepted: Dec. 24 , 2016; published: Dec. 27 , 2016
Copyright © 2016 by author and Hans Publishers Inc.
This work is licensed under the Creative Commons Attribution International License (CC BY).
/licenses/by/4.0/
Open Access
Abstract
In order to make the local residents better communication with people beyond the Hainan island,
to display island national characteristics, to let the visitors know more about personalities and
cultural characteristics of local residents, and to reduce unnecessary frictions when both of them
contact, this research issues the test results of Li nationality from 1000 subjects in Hainan Pro-
vince, taking the way of quantitative studies, with the internationally recognized and widely adop-
ted psychological typing tool Myers-Briggs Type Indicator (MBTI). Through the analysis of the data,
the author obtains the distributions of psychological types of the local Li Nationality on the 16
psychological types, different gender, different age, and different regions. Furthermore, the author
gives some countermeasures to put forward in the construction of Hainan International Tourism
Island, on how to communicate with them, from the perspective of psychological typology, ac-
cording to psychological characteristics of their psychological Types of Li nationalities in Hain
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