电子商务下农产品的物流模式.doc

电子商务下农产品的物流模式 Under the electronic commerce logistics mode of agricultural products 学 院：管理学院 专 业：农林经济管理 班 级：农经111 姓 名：罗雪 学 号：1111010336 完成日期： 2013年 12月 19日 电子商务下农产品的物流模式 摘要：中国是农业大国，农产品资源丰富，品种繁多，分布广泛， 农产品产值在全国的生产总值中一直占有很大比重 ，是随着市场经济的不断发展，农业生产中的问题日益突显出来。我国农业发展相对滞后，农产品流通效率低、成本高、损耗大， 为此， 大力发展农产品物流势在必行。信息技术 、网络技术以及电子商务这种新型商务模式的应用，给我国的农产品流通注入了新的生机和活力。 本文分析了农产品电子商务的进展及其带来的深远影响，介绍了农产品电子商务概念、基本特征等，论述了我国农产品电子商务现今发展状况，并且通过分析发展现状，研究了提高我国农产品电子商务的对策。 关键词：农产品，电子商务，对策 Under the electronic commerce logistics mode of agricultural products Abstract：China is a agricultural country, agricultural products rich in resources, wide variety, widely distributed, agricultural output value in the national occupies a large proportion in the gross domestic product, is with the continuous development of market economy, the problems in agricultural production is becoming more and more highlighted. Our country agricultural development relative lag, the agricultural product circulation, low efficiency, high cost, loss is big, therefore, it is imperative to vigorously develop agricultural products logistics. Information technology, network technology, and the application of the new e-commerce business model, to our country agricultural product circulation has injected new vigor and vitality. Agricultural products are analyzed in this paper the progress of electronic commerce and its far-reaching influence, this paper introduces the concept, basic features, such as agricultural e-commerce, discusses the development agricultural e-commerce in China nowadays, and by analyzing the current situation of the development, study the countermeasures to improve agricultural e-commerce in China. Key words: agricultural products, electronic commerce, countermeasures 一、农产品电子商务相关概述 在当今社会，电子商务已经成为人们生活的一部分。电子商务(Electronic Commerce，简称EC)的通常定义是指在全球各地广泛的商业贸易活动中，在因特网开放的网络环境下，基于浏览器/服务器应用方式，买卖双方不谋面地进行商贸活动，实现消费者的网上购物、商户之间的网