华为4核手机顾客满意度研究.docVIP

华为4核手机顾客满意度研究 随着手机的更新速度也在不断加快，手机市场的竞争变得更加激烈。其中华为作为智能手机的后起之秀，迅速抢占国内市场，而且华为智能手机作为国产机的代表和其他几家外国厂商形成分庭抗礼之势。在以后的竞争中，厂商之间比拼的不在是单纯的技术竞争，顾客对手机的满意度也成为影响手机厂商竞争的重要因素，本研究希望通过市场调研的方式了解消费者对于手机商品的评价，分析出消费者对于手机产品满意度的构成。再结合现状，分析出目前消费者对于华为4核手机顾客满意度。通过比较消费者需求和华为4核手机顾客满意度后为华为公司研究制定出更好的销售策略和改进对策。而顾客满意度构成要素不仅仅适用于华为公司，对于其他手机销售商也具有参考价值。关键词：4核手机顾客满意度评价体系  customers’ satisfaction of Huawei 4 Rom mobile phone Abstract With the updating speed of the mobile phone has been accelerating, mobile phone market becomes more competitive. One of the bright younger generation Huawei as intelligent mobile phone, quickly seize the domestic market, and Huawei intelligent mobile phone as a representative of domestic machine and several other foreign manufacturers formed as an equal potential. In the future competition between firms, competition is not the competition of simple technology, customer satisfaction with the mobile phone has become an important factor affecting the mobile phone manufacturers competition, this study hope that through market research ways of understanding the consumers for the evaluation of mobile phone products, analysis of consumer satisfaction for mobile phone products. Combined with the present situation, the analysis of the current consumer for Huawei 4 Nuclear mobile phone customer satisfaction. Through the comparison of consumer demand and Huawei 4 Rom mobile phone customer satisfaction for Huawei Company research and develop better sales strategies and countermeasures. And customer satisfaction elements not only suitable for the Huawei Company, also has the reference value for other mobile phone retailer. Key words: Huawei 4 Rom mobile phone; customer satisfaction; Evaluation system 目录 引言 1 1华为4核手机顾客满意度测评指标体系构建 8 1.1华为4核手机顾客满意度测评指标确定 8 1.1.1客满意指标体系的原则 8 1.1.2华为4核手机顾客满意度测评指标确定 9 1.2 华为4核手机顾客满意度测评指标权重确定 10 1.2.1二级指标的权重确定 10 1.2.2三级指标的权重确定 11 1.3华为4核手机顾客满意度测评指标体系确定 14 2华为4核手机顾客满意度现状调查及结果分析 16 2.1 华为4核手机顾客满意度调查结果总体分析 16 2.1.1华为4核手机的外观设计描述分析 16 2.1.2华为4核手机功能质量描述统计分析 17 2.1.3华