Sheraton Basics 国际品牌基本知识.pdfVIP

Starwood Sheraton Basics 喜达屋与喜来登基本知识 Sheraton Core Values 喜来登核心价值  Warm 温暖亲切 Our service culture, the genuine care about our guests and their needs 我们温暖亲切的服务文化真诚关爱客人和他们的需求  Connected 联系感应 Our signature products and services help guests stay in touch with what matters most -- each other 我们的品牌特色产品和服务让客人与对最重要的彼此保持联系  Community共通共享 We create a sense of trust and sharing, making the world a global neighborhood 我们营造一种信任和分享的感觉，让世界宛若比邻。 [2] Five Human Truths 人的五大本性 Five Human Truths (USBPC)  We need to be Understood  We long to feel Special  We want to Belong  We dream of reaching our Potential  We want to feel in Control  我们都需要获得理解  我们都需要感觉非凡  我们都需要有归属感  我们向往能够发挥潜能  我们都渴望控制掌握 [3] “Generosity of Spirit” “慷慨待人的精神” At Sheraton, our Stars are known for having 在喜来登，我们的明星都拥有“慷慨待人的 “Generosity of Spirit” it is something we are proud 精神”。这是我们为之骄傲、客人频频称赞 of, something that is noted by our Guests on a 的品质。这是一种具有感染力的正能量， regular basis. This is a positive energy that is 让所有明星和客人都能感受得到。 contagious and should be felt by all Stars Guests. 3 definitions of “Generosity of Spirit” 慷慨待人的精神的3种定义 1. Reflects an individual’s intention to give from 1. 反映