全球营销战略选择：标准化还是本土化-外文翻译.docxVIP

Global Marketing strategy choice: standardized orlocalizationThe trend of economic globalization makes multinational companies must choose appropriate management strategy, global marketing standardization and adaptability of the strategy is the unity of opposites relationship, the enterprise must according to different industry and products for specific analysis.1the standardizationGlobal marketing standardization strategy is will the world as a unified big market, the overall goals for enterprise, centralized organization resources, development of domestic and international marketing opportun