令人绝对想不到的营销智谋-先有鸡还是先有蛋（The unexpected marketing ingenuity - the chicken or the egg）.docVIP

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令人绝对想不到的营销智谋-先有鸡还是先有蛋（The unexpected marketing ingenuity - the chicken or the egg）.doc

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令人绝对想不到的营销智谋-先有鸡还是先有蛋（The unexpected marketing ingenuity - the chicken or the egg）

令人绝对想不到的营销智谋-先有鸡还是先有蛋（The unexpected marketing ingenuity - the chicken or the egg） The most unexpected marketing ingenuity: chicken or egg? Read By li fang on 09-04-14 11:54 The chicken or the egg? A restaurant business is good, the door is full of a city, the boss is old, want to retire, looked for 3 manager come over. The boss asked the first manager, is there a chicken or an egg? The first manager thought and answered, there is a chicken. The boss then asked the second manager, the chicken or the egg? The second manager replied, there is an egg. The boss called a third manager again and asked, do you have a chicken or an egg? The third manager said calmly, if the guest starts with the chicken, the chicken will be first. The guest will have the egg first. The boss laughed, and promoted the third manager to the general manager. Comments: chicken or egg? If you always think about the answer to this question, you will never have a result. Debate before first has a physical or conscious that one of the basic philosophical problems, there are philosophers proposed the chicken or the egg came first proposition, today, the third manager gives the marketing answer to this proposition, that is, is always the customers needs first. Colgates promotion on the Japanese island Colgate toothpaste in the United States in such a big goals into the Japan market, and not to rush into, comprehensive attack strategy, but first in Japans closest ryukyu islands has carried out a series of advertising, public relations activities. They have given samples to the ryukyu islands, which have free toothpaste for every family in the ryukyu. Because it is free of charge, the residents of ryukyu always use Colgate toothpaste every morning, whether they like it or not. The free giveaway, which has attracted the attention of local newspapers and television, has been published as news, even in Japanese newspapers and monthly magazines. Then, Colgate company in the region of the advertising strategy