《战略管理创新》培训大纲（Training program for strategic management innovation）.docVIP

《战略管理创新》培训大纲（Training program for strategic management innovation） Strategic management innovation course content: a curriculum purpose Part one: why should management be innovative First, the confusion that Chinese entrepreneurs face (1) every day falls into the triviality; there is no time to think big; (2) managing disorder, the same problem, repeating mistakes, and cannot be solved in the long run; (3) failing to manage the market gradually; (iv) the market prospect is very good, and once the expansion strategy is implemented, there will be a management crisis and even bankrupt enterprises. (5) how to build a century-old store? The longest life cycle of the enterprise can be over 400 years, and the average enterprise life span is 13 -- 14 Chinese enterprises generally live 22-23 years. Why? Second, management innovation is the only way out (1) entrepreneurs should adapt to the changing environment by managing innovation (2) entrepreneurs should adapt to the different management modes of enterprises in different stages of development through management innovation (3) entrepreneurs should promote the development of enterprises through management innovation Part two: the starting point of seeking management innovation 1. Management game change -- preheat Second, the concept of innovation management (1) li is the focus of management 1. General understanding of the nature of management 2. The revelation of the nature of management by Chinese culture 3. Case study (2) a rubiks cube that can easily be mismanaged: reacquainted with the view of human nature 1. The first step is wrong, the road behind will not be correct 2. Historical guidance of human nature view 3. Case study (3) regression analysis: to seek the source power of enterprise development 1. Power source 2. Innovative ways to achieve organizational goals 3. Case analysis: it is difficult to make it easy (4) the details determine the winner is a ticket to heaven or a ticket to hell The sadness of the halo 2.