工学结合视角下的高职市场营销实践体系构建doc - 江海职业技术学院（Construction of the technical college of doc-jianghai vocational college in the higher vocational marketing practice system from the perspective of engineering）.doc

工学结合视角下的高职市场营销实践体系构建doc - 江海职业技术学院（Construction of the technical college of doc-jianghai vocational college in the higher vocational marketing practice system from the perspective of engineering） Collect and organize yourself Mistakes are inevitable For reference only If there are any mistakes Please correct me! thank you Construction of higher vocational marketing practice system under the combination of engineering and engineering Jiang ping zhou zhiji laughed wang cheng Chen (jianghai vocational technical college, jiangsu yangzhou 225101) Abstract: this paper takes marketing profession as an example From the perspective of engineering integration The paper analyzes the construction of marketing practice system in higher vocational colleges Start with the school level, the enterprise level, the student level This paper puts forward the construction path of the marketing practice system of higher vocational market The aim is to make a preliminary attempt and exploration for the reform of marketing teaching mode in higher vocational education in China Keywords: the professional ability of the practice system The education model of higher vocational colleges in the world Most of them highlight union of engineering education Their success gives us a lot of advantages in the combination of engineering and learning It also meets the characteristics of education Union of engineering is the direction of reform and development of education in China It is the fundamental way to accelerate the development of education Among them It is very important to construct a practical teaching system combining engineering and engineering Take marketing profession as an example How to make a preliminary exploration on how to build the practice teaching system of the combination of industry and technology The basic connotation of the training mode of education in higher vocational colleges The combination of engineering and engineering talent training mode It is a new thinking and new co