5月14日 《品牌金手指》 弗朗西斯。麦奎尔.shtml（Brand golden finger Francis on May 14. McGuire. SHTML）.docVIP

5月14日 《品牌金手指》 弗朗西斯。麦奎尔.shtml（Brand golden finger Francis on May 14. McGuire. SHTML） May 14th Francis. Mcguire CCTV international 2004 05, 13, 1517 Speaker FrancisX. Maguire) vice president of IBF international brand alliance, Chief consultant of American Coca-Cola, main founder of American FedEx Corp and main promotion of KFC brand Who. Content abstract: have you ever used FedEx mail to see the adventures of the National Geographic Channel? Have you tasted the delicacy of Kentucky Fried Chicken? FedEx, KFC, Coca-Cola, these world-famous brands, where are the secrets of their success? The famous National Geographic Channel, how has its brand strategy gone through? China has a huge potential market. In the face of the influx of foreign brands, what is the era of Chinese brands? When does it arrive? Brand gold finger Francis. Mcguire came to China to share with you the perfect process of brand nurturing. Wonderful content, all in hundreds of pulpit.. (Quan Wen) The trip to Beijing was really great. Beijing has always been a mystery to me, when I was young Stay here. What impressed me in Beijing was the people here. Im very proud to be with you all Here, share this exciting moment to talk about an increasingly important topic. In the next few years, we will make the world a better understanding of China, and the Olympic Games will make it a reality, It was an exciting opportunity to show the world the charm of china. Youll be ready, people all over the world We will all join you in celebrating the greatness and glory of china. It is a great honor for me to be here today Discuss the brand and communication and advertising issues with you. Well, today Ill discuss it with you Four topics. The first thing I want to discuss is identification. I am honored to be a member of the Kentucky Fried Chicken family. This brand is very impressive Its the old mans head on a box of chicken pieces. Its known all over the world. How did they do it? What about a little? Just a box of c