江苏省高等教育2010年4月自学考试27877市场营销试题及答案（Jiangsu province higher education April 2010 self-study exam 27877 marketing questions and answers）.docVIP

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江苏省高等教育2010年4月自学考试27877市场营销试题及答案（Jiangsu province higher education April 2010 self-study exam 27877 marketing questions and answers）.doc

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江苏省高等教育2010年4月自学考试27877市场营销试题及答案（Jiangsu province higher education April 2010 self-study exam 27877 marketing questions and answers）

江苏省高等教育2010年4月自学考试27877市场营销试题及答案（Jiangsu province higher education April 2010 self-study exam 27877 marketing questions and answers） Jiangsu province higher education April 2010 self-study exam 27877 marketing questions and answers [date: 2010-07-31] double-click the auto-scroll source of the screen: nanjing self-examination website collection of this page [font: large middle and small] Jiangsu province higher education April 2010 self-study exam 27877 marketing questions and answers 1. A single choice question (1 point for each question. 26 points) to choose a correct answer in each of the four alternative answers to each of the following questions, and fill in the brackets with the letter label. 1. Modern marketing believes that the object of marketing is product and (C) P4 a. service b. emotion c. value d. culture 2. One of the characteristics of utility is (A) P12 A. Subjectivity B. Objectivity C. Implicit D. Conflict 3. the production techniques chosen by enterprises should minimize the adverse environmental impact of the production process, which reflects (D) P23 A. ecological marketing concept b. marketing concept c. holistic marketing concept d. green marketing concept 4. The strategy of enterprises to develop the market depth in the current production and business scope is (A) P63 A. market penetration strategy B. Market development strategy C. Product development strategy d. diversification strategy 5. A splint factory originally purchased wood raw materials from the market and now has its own forest farm. Its development strategy is (B) P63 A. forward integration b. backward integration c. horizontal integration d. market penetration 6. The business of low level of opportunity and high threat level is (C) P86 A. Venture business b. ideal business C. Difficult business D. Mature business 7. For the falling demand, the marketing measures should be implemented by enterprises (B) P93 A. Maintenance marketing b. restorative marketing C. Development marketing d