中信银行06年网络广告投放企划案（Citic banks 2006 Internet advertising project）.docVIP

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中信银行06年网络广告投放企划案（Citic banks 2006 Internet advertising project）.doc

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中信银行06年网络广告投放企划案（Citic banks 2006 Internet advertising project）

中信银行06年网络广告投放企划案（Citic banks 2006 Internet advertising project） Citic banks 2006 Internet advertising project This article is contributed by minghe_c Citic banks 2008 Internet advertising campaign case citic banks 2008 online advertising project The Raman interactive department of the century @2008.3 The background and subject objectives of the promotion in 2008 and the background and subject objectives of the promotion in 2008... Background and subject objectives of the promotion of annual communication... Activity planning background: event planning background: ? Citic bank? Promotion of core keywords: the strength of support to promote the core keywords: the power of support? Promotion theme: corporate image product promotion theme: corporate image, product Transmission forms: advertising, public relations online special/zones soft news, zone, spreading form: advertising, public relations special zone, soft news online, interactive activities Purpose: purpose: ? Through the integration of advertising and content, through the integration of advertising and content, through the integration of advertising and content, the integration of interactive, product and image is popularized. By locating the product appeal to the core object population, and realizing the integration of user life and banking products, the product appeals to the core object crowd, Mainly aimed at the crowd: mainly aimed at the crowd: ? The high income and high income of the three high earners in the high income bracket and the high income and high salary of the three high earners. Radiate all personal banking activities Promotion time: promotion time: From April 2008 to the end of March 2009 Citic bank promotes products... Citic bank promotes products... Online advertising cost allocation Media cost allocation FT 6% search 11% 525 million Unit: unit: 10,000 yuan The other 3% 150000 Sina 22% 1 million Website sohu sina and news FT other total Buy 200, 150, 60, 25, 15, 450 Distribute 600, 270, 36