中国农产品品牌营销的现状与对策（The present situation and countermeasure of Chinese agricultural products brand marketing）.docVIP

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中国农产品品牌营销的现状与对策（The present situation and countermeasure of Chinese agricultural products brand marketing）.doc

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中国农产品品牌营销的现状与对策（The present situation and countermeasure of Chinese agricultural products brand marketing）

中国农产品品牌营销的现状与对策（The present situation and countermeasure of Chinese agricultural products brand marketing） Volume 21, volume 3 In June 2008, Journal of wuhan university of technology (social science edition) Wuhan University of Technology (Social Science Edition) Vol. 21 no. 3 June 2008 The present situation and countermeasure of Chinese agricultural products brand marketing Zhang SiFei (wuhan university management college, wuhan, hubei, 430072) Date of collection: 2008-03-28 Introduction: zhang simfei (1981 -), male, wuhan, hubei province, PhD candidate in economics and management, wuhan university, mainly engaged in marketing research. Abstract: based on the demand and supply of agricultural products in China, the brand marketing of agricultural products is expounded from the perspective of demand and supply Necessity. Through the SWOT model, the advantages, disadvantages, opportunities and threats of the marketing of agricultural products in China are analyzed, and the improvement of China is put forward Some measures of agricultural products brand marketing. Key words: agricultural products; Brand marketing; The SWOT model; countermeasures Middle image classification no. : F304.3 literature identification code: A post no. : 1671-6477 (2008) 03-031-05 In the modern market economy condition, the market behavior of an explicit The characteristic is that consumers tend to differentiate and choose from brands The market has entered the brand era of goods and services. This means that all merchandising activities and market values are in place Around the brand, marketing has developed into brand marketing accordingly. Produce is also a commodity that should be followed naturally Law, but most agricultural products in China are still famous In the quandary of goods and nameless brands, such as 2005 ~ 2006 business. There is no one in the export brand that focuses on cultivating and developing Agricultural products brand. Agricultural products brand has become the rest