中国自主品牌冷落管理与喧闹的反思（Chinas independent brand has neglected management and raucous reflection）.docVIP

中国自主品牌冷落管理与喧闹的反思（Chinas independent brand has neglected management and raucous reflection） On July 8, in the national convention center, an independent brand auto expo officially began, venue in high decibels horn had chaotic dont know which is passed on auto enterprise slogan, but seemingly busy behind the exhibition, is actually declining market share of domestic auto enterprises. According to media reports, in the first half of the year, passenger car independent brand (independent brand topic: What does the contrast show? The development of independent brands in more than 30 years after the reform and open policy is a great progress, but in recent years, the decline of growth, its basic reason lies in the primary market saturation caused by two or three line market competition incentive degree increasing, which makes domestic auto brand had no competitors in the market encountered unprecedented blow. The overall decline of the car market, competitive incentives, and what strategies are needed to reverse this decline? Independent brands of cars in the fair, we will find the slogan of quality geely strikingly hanging around the geely booth, this also is actually all Chinese auto companies currently one of the most urgent task and strategy. Recently, byds development pattern of skepticism, chery is also put forward the new development strategy, and geely auto show in Shanghai puts forward a new slogan: quality geely, is reflects the global brand net - soil car companies in the developing constantly revised its direction and path of effort. What is the lack of local car companies? It is the confidence of the consumer and the market. The most important thing is to make a quality car for Chinese consumers to really buy the products they produce. The expansion of the market is a tempting cake, and it could be a trap for the treadmill. When your quality is enough to keep the market going, it is the cake, and the trap is growing deeper as the market expands. At present,