营销中西方颜色比较.ppt

The different color between China and Western counties The Third Group * Whats the colors Red Black Blue Pink White * Comparison 4 1 2 3 1 2 3 China title Western The red is a symbol of good luck, happy. 4 The black symbol of mystery, serious, justice, evil and reactionary Pink is a symbol of beauty and women In Chinese culture, white and red contrast, is a basic taboo words, it reflects the Chinese people in the material and spiritual abandon and disgusting. In the west, red symbolizes a brutal, bloody A symbol of death, the omen, disaster in the Western Black In western culture, the essence of pink symbol, acme Westerners think the elegant and pure white, so it is advocating the role of western culture, a symbol of innocence * Definition of the color 色彩是通过眼、脑和我们的生活经验所产生的一种对光的视觉效应。有时人们也将物质产生不同颜色的物理特性直接称为颜色。人们每天都生活在五彩斑斓的环境中，蓝天(blue)，白云(white)，红花(red)，绿叶(green)，黑夜(black)……表述色彩的词汇对于人们日常明确而生动地描述事物有着极大的作用。　　除了这样的物理属性外，色彩还具有极其丰富的情感色彩和丰富的文化内涵。现代抽象派艺术(Modern abstract art)的奠基人瓦西里·康定斯基（Wassily Kandinsky）在所著的《论艺术的精神》（“On the Spiritual in Art”）中指出：“色彩直接影响着精神。在英汉语言中，由于来自不同民族、不同文化背景，代表着不同色彩的颜色词也具体有着不一样的象征意义，能够体现出各具特色的政治经济、文化传统、风俗民情、宗教信仰等方面的文化内涵。本文主要以英汉两种语言环境为基础，通过分析一些常见的颜色词在这两种语言中的差异，探讨其差异下所体现出的中西方的不同文化内涵。 * The basic color in Chinese and Western cultures is red, in the colors of red is extremely striking colors. China since ancient times, advocating red, which is originated from the ancient worship of the sun. The red advocate also reflects the pursuit of Chinese people in the material and spiritual, it symbolizes happiness, auspicious, is a traditional symbol of. Have the Spring Festival holiday to stick the red poetic couplet, red-fu characters, hanging red lanterns, red paste hi words, give the bride wears red bridal array, cover the Red Veil to marry; at the same time, red represents a smooth and successful, people feel full of enthusiasm and vitality. 你还能想出哪些与红色有关的例子呢？ 红色的简单介绍 * 红色的简单介绍 In the western concept, red always and violent revolution and da