经销商整合,要的就是精气神（Dealer integration, is the essence of god）.docVIP

经销商整合,要的就是精气神（Dealer integration, is the essence of god） Dealers out of the passive, integrated or high-speed development is the only way out. There is a fact that can not be avoided, dealers in the channel is increasingly lack of voice. There is strength is already integrated terminal business, such as Carrefour, Gome and so on, they can tell the manufacturers, so that they pay to pay. In addition, from the traditional point of view, the pattern of the manufacturing industry is gradually changing to the industry. Large enterprises are becoming larger and larger, and the means of strength are getting stronger and stronger, while the SMEs are becoming more and more difficult. As a result, dealers are becoming more and more utilitarian and becoming more and more humble. In some circles and dealers together talking, they most love to say how to make money in the scenery, a face of old hero appearance; now this circle so seize the opportunity to fix the regional manager of a brand, climbing on the high branches, a envy and some disdain tone. When it comes time to say I, I always say, no, I dont want to do the market. After doing it, the enterprise balances and adds several dealers in your original area. All inputs are wasted.. Therefore, the beginning can only slowly do, try to figure out the upper level of the enterprise mentality is the key. What do you hear from these words? Be attached to! Is slavishly dependent! Good, in circulation chain value analysis, manufacturers, dealers, terminals form a complete loop, each member is for the circulation of goods, value-added, creating their own independent and cooperative value. But in real life, what we see is that dealers are more dependent on manufacturers when they are more. Attachment and cooperation is completely different. The attachment, are you eating meat soup to me, how much is; cooperation, is equality before the Hot pot, have no slow hand. So, how can we allow dealers to upgrade from the original dependency to c