美的洗衣机业务整合意在规模与范围经济（Midea washing machine business integration is aimed at economies of scale and scope）.docVIP

美的洗衣机业务整合意在规模与范围经济（Midea washing machine business integration is aimed at economies of scale and scope） The past two months, domestic white goods industry is the rapid integration, such as Midea and little swan, Royalstar washing machine business restructuring, which is essentially China home appliance industry, the topography of the plate reconstruction , is beneficial to the economies of scale and multi product single product coordination scope economy, so as to achieve the world the forefront of the target. Compere: everybody netizen everybody is good, welcome you to watch home appliance depth. Today we still and Luo together to talk about the latest hot topic in home appliance industry. Yesterday, the industry has such a message: the Midea and Little Swan also announced that Midea intends to sell direct holdings of 69.47% stake in the company of Royalstar washing equipment for small swan, after this transaction, Midea holding proportion on the little swan will increase from 29.63% to 30%. For this event, would you please tell me what the background is like? Luo Qingqi: the beauty is in the integration of a washing machine industry. The integration is based on the little swan. Now his washing machine in the Little Swan, Royalstar and beauty of the three brands, the United States is now a large electrical group, like air conditioning large scale, small household size is also great, now in the washing machine, or through the acquisition of Little Swan, Royalstar is also good, are outlined a framework that gives the impression that the formation of a large corps. Moderator: we can see that the domestic appliance industry mergers and acquisitions, equity repurchase events occur from time to time. Like Hisense and Kelon, etc., are the integration of industry resources. Then, do you think this is a development trend for Chinese household electrical appliance industry? Luo Qingqi: thats a trend. Our enterprises used to be developed from a single product, and a brand beh